Limbeck Street Team

I began working on the Limbeck [Doghouse Records] street team in May of 2003 on a completely voluntary basis with my sister Hilary and friend Mandy. We simply noticed they didn't have a street team and thought they could use the help. Over the past four years I have coordinated tour promotions with teamers and the label, managed and executed marketing plans for album releases, created and maintained missions, gathering information from teamers and distributing prizes, along with other organizational and managerial aspects. I also created and sent newsletters as needed.

Here is a sample of some of the work I have done:

We had quite a few prizes left over from the street team and wanted to think of a creative way to get them in the hands of deserving Limbeck fans. Hilary thought of the brilliant idea to hold a Limbeck trivia contest. It was originally supposed to take place at a show, but ended up in an online version. I created this website to contain all the information, along with organizing and maintaining the contest. It was fun!

Newsletter #2
August 2005

Keeping Busy: A Documentary

For a final project we were asked to create a project that contained a video component, an interactive website, and a promotional vehicle. While we didn't actually execute these plans it was a major exercise in project management. A scope, budget, Gant chart, and cash flow all needed to be created. Along with acquiring rights to music (sync licenses and master use) as well as flat art releases. Musical and Visual Cue Sheets as well as a Copyright Registration Form were also created.

I decided to make a documentary documenting the recording process of a band, while using a website as a promotional tool for the release of the album. You can read the full scope of the project here. Since I was already so familiar with them, I decided to use Limbeck as the basis for the band.

You can also view some of the components of the management tools used:

Budget, Cash Flow, Gant Chart [xls]
Musical Master Use License [doc]
Musical Cue Sheet [doc]
Property Use and Release Agreement [doc]

Clean it! Amusement Park Edition

Steve Ashton, of the Ashton Group, which specializes in janitorial services using green cleaning products, came to our class and asked us to develop a game involving janitors. Something a child of a janitor could perhaps play and feel some sort of pride in their parent's job. It was originally supposed to be an online game, however, in order to get the ideas flowing, our professor asked us to first come up with the idea of a board game. My classmate, Elizabeth Crosbie and I began with the simple idea of a "clean-up" game taking place in an amusement park. Eventually it led to a full scale board game that became playable. It's still in the developing stages, but as undergone many transformations. We hope to one day have a finished product (even though we now live four hours from each other).

Creating a board game may not sound like a good time, but it was actually quite fun! [When I was about 12 my step-brother and I created a game called Sportsopoly. It was basically Monopoly with a sports theme. The more expenses places like "Boardwalk" were transformed into the sports teams that had one championships that year. We even went through every Chance card and changed them to a sports theme. This was years before they created every "opoly" known to man. We could have been rich!) I learned that I am actually quite good at developing and writing rules.

All graphics created by Elizabeth Crosbie except the Clean It! logo, daily notice logo, box top, drop off / pick up logo, trading logo, and task cards created by Holly Renshaw.
Rules written by Holly Renshaw
Daily Notices written by Holly Renshaw and Elizabeth Crosbie

Read the RULES [doc]

Marketing Plan - Indiana University Art Museum

As part of final project in a Audience Development class we were to analyze and create a marketing plan. Our non-for-profit organization was the Indiana University Art Museum. You can read it here.

On Tour Program

coming soon!

Thoughts, Ideas, Contemplations in Literal Form

Bandmakers: Artist Representation and Promotion in the Music Industry [doc]

As a Research Assistant in the Fall of '06 I piloted my own research within the Music Industry under the guidance of Mark Deuze, an Indiana University Professor in the Telecommunications department. The research lasted a year and included conducting interviews with professionals within the industry and was eventually submitted to journals for publication.

Tag, You're It! [doc]

We were asked to write about anything to do with the future of technology (broad much?) and I have always been fascinated with the act of tagging as an organizational and retrieval tool (yes, that thing you do on youtube, facebook, and flickr). So I decided to write 20 pages about it. Who knew there were 20 pages of information about tagging out there?!

Consumer-Produced Media [doc]

A short research paper outlining the rising popularity of consumer-produced media in today's society.

Dirck Halstead / John Morris [doc]

As an extra credit assignment we were asked to compare the work of legendary photojournalist John Morris with that of Dirck Halstead in a one page summary. For some reason my professor [Steven Raymer] enjoyed mine so much he forwarded it to John Morris, who called me a genuis. Sure.

Free Press is Good Press

I participated in an interesting undergrad class. Basically we were divided into groups and each assigned a band in which we were to promote for three months leading up to a show we entitled "Rock Show Snowdown," a battle of the bands type show. Whichever group brought the most people "won." We came in second place. [Because our professor casted the deciding vote for another band. boo.]

Herald-Times - Bloomington, IN [.pdf]
Indiana Daily Student - Indiana University - Bloomington, IN [link]